America’s most unpopular way of saving energy…is one of Europe’s favorites

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By Barry Fischer and Nate Kaufman | July 31, 2013

Last week, we drew upon 2.7 million survey responses in Opower’s energy data storehouse to reveal America’s most popular ways to lower household utility bills in summer.

Popularity is, of course, a contest. And while every contest has its winners, it also has its losers. In our analysis, one summertime energy saving practice in particular emerged as catastrophically unpopular: hang drying laundry.

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